Marketing Roadmap: The Product Marketing Manager Guide to Success

A portfolio roadmap helps you align marketing plans from multiple marketing functions. A product roadmap focuses on new feature development and release; meanwhile, a marketing roadmap focuses on feature promotion to increase the chances of feature success. A marketing roadmap, on the other hand, is based on customers’ needs, the product features that satisfy those needs, and how to get users to use those features. Marketing roadmaps help you coordinate marketing activities between multiple teams and channels, keep everyone informed of their roles and timelines, and track your progress. We hope our rundown of how to become a digital marketing manager has answered all of your questions about getting started in this varied, rewarding, and lucrative career.

If you had to change any of the time frames to fit everything into your schedule, run your campaign simulations again to check the outcomes still leave you on track to hit your targets. Crucially, we’ve automated as much of the ideation process as possible and enhanced our ability to prioritise our best marketing ideas with forecasting. This Marketing manager job removes any pressure to come up with ideas on the spot or feel the need to suggest the first thing that comes to mind, rather than having a real think about how to achieve the marketing goal in question. Again, this is typical of SaaS companies but the same is true for any business that produces and markets a small range of its own products.

What Does a Marketing Roadmap Look Like?

The field of product marketing is expected to grow over the next several years. The market for product marketers and analysts is predicted to grow 8 percent by 2028. Collaborate with the marketing and product teams to maintain ongoing and future product releases. In a marketing roadmap, this task can be broken down into parts related to content creation, paid /organic search, email marketing, and social networks.

• Of course, not every PMM is expected to build up a team from scratch.
• For example, if you have software tools with a limited number of user seats, you don’t want schedule conflicts that leave team members fighting over the same tools.
• Now that we’ve talked about what a typical product marketing manager does, you may want to know how to become one if that’s your goal.
• The launch of a new product or feature is a stressful time for a company, particularly for Product Managers and Product Marketing Managers.
• Along the way, you will gain experience as well as advanced skills and capabilities to wear the hat of a Manager.

With Content Marketing Platform’s agile, intelligent all-in-one platform, you’ll be able to centralize your marketing efforts in one user-friendly place. Research shows that 77% of high-performing projects make use of project management software. Here’s how Content Marketing Platform can help you join that significant group.

Customize your roadmap

Aside from timelines, checklists are also one of the great product management tools to use in your product roadmap planning. Checklists break down a massive project, like a product launch, into smaller actionable tasks that can be achieved and marked off when completed. When in the planning process for your next product launch, you need to ensure that all bases are covered. Start from customer and UX research then progress steadily through all other key actions, like adding milestones and checklists. Here are our top tips for product management team success with their product launch plans. Whichever type of marketing roadmap you’re creating and however you choose to build/visualise it, every roadmap should include the 11 elements listed above.

So the marketing manager has a significant job to play at a corporation. A bachelor’s degree in marketing is the foremost measure toward becoming a marketing manager. Campaign budgets, pay-per-click ads, and influencer marketing are just some of the marketing manager’s tools.

What are the benefits of a marketing roadmap?

If an attempted initiative didn’t pan out, adjust marketing tactics in the next roadmap period. Case Studies Success stories and case studies of Weidert Group’s inbound marketing programs. We develop programs and create content for clients in complex industries, such as industrial manufacturing, distribution, insurance, and financial services. It’s important to keep your goals measurable and realistic so you can keep tabs on your progress and make sure you stick to your initiatives. The goal here is to accelerate the learning process to make effective contributions faster.

At this stage, you should also have an idea of how much time each task will consume. Depending on the project or campaign, your goal may be to increase activation, conversion, onboarding completion, or customer retention. In the example roadmap above, the company’s digital marketing mix is broken into several categories — content, paid/organic search, email marketing, and social media. Thinkful’s part-time digital marketing bootcamp is a fully online course which includes live video mentoring and self-paced lessons. Teaching involves a mixture of online course materials, peer group interaction, career coaching, and personal mentoring. While some programs offer one-on-one mentorship and career advice, others expect students to take a more self-led learning approach.

What Does a Product Marketing Manager Do? [Roles & Responsibilities]

It’s hard to get yourself wedged in the room with these planning meetings with product. Meaning you have a lot of visibility into the company that each of these individual teams doesn’t have. The solutions engineers have been talking about it for six months, they’re ready to go.

How User Feedback Should Influence Your Product Roadmap In this post, we’ll discuss how product roadmap user feedback can affect your company’s priorities, as well as your team’s… An initiative like managing the marketing mix is a great example of where a visual roadmap is very useful. This roadmap gives marketing managers a quick snapshot of all of the digital marketing categories the company is currently investing in, when these investments begin, where they will overlap, etc. The marketing manager can also easily update the mix anytime — for example, by simply dropping a new category, “Public Relations,” into the mix, or creating a “Case Studies” subcategory under Content. For the digital component of the mix, in particular, a digital marketing roadmap can be a valuable asset to marketing managers.

A whopping 77% of buyers look for different content at each stage of the product research process, so you should produce a wide range of content as part of your product marketing campaign. Content Marketing Platform’s platform has several features that will make it easy for you to document the data you collect about your ideal buyers as https://wizardsdev.com/ you create your action plan in the lead-up to the product launch. A product marketing campaign usually involves everything from creating promotional images and product descriptions to driving sales funnels with landing pages and email automation. For retail businesses, product marketing is a key element of a successful business plan.